Sound - Conversation is a fundamental element of human interaction and a captive audience provides a perfect opportunity for brands to talk to their consumers one to one. Carefully scripted on-hold and in-store messaging keeps people engaged; personifies the brand; promotes interest and raises awareness.
|
|
|
|
Sight - Whether online or in-venue, consumer experiences vary widely from one person to another depending on factors such as time, mood, purpose and demographic. Digital signage, custom video, and other visual elements can have a significant impact on the overall experience. |
|
|
|
Scent - This is one of the most powerful human senses, often invoking memories buried deep in the past. Creating positive brand associations through scent engages at a deeply personal and subliminal level. Properly designed and deployed commercial scent solutions can reinforce brand recall and lasting awareness. |